Q-tips

Photography + Art Direction

Commercial Photography // Concept Development // Prop Creation

Unilever reached out to us in need of Artistic Direction and Social Content for the launch of their new product, Q-tips Beauty Rounds. We conceptualized the aesthetic for the social campaign, as well as copy for each post on their official accounts. All images were created using practical effects and conceptual photography.

With the introduction of this new aesthetic, Q-tips account experienced a 10% increase in followers and a 152% increase in engagement from the previous month. The aesthetic has received recognition from Instagram representatives and other creative personalities in the field. In addition the consumer response has been overwhelmingly positive.